Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
The Second Machine Age
Erik Brynjolfsson, Andrew McAfee
A clear and stimulating picture of the opportunities created by the digital revolution.
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Navi Radjou, Jaideep Prabhu, Simone Ahuja
The Apple Experience
Carmine Gallo
The best practices implemented in Apple Stores to create an outstanding customer experience.
Smart Pricing
Jagmohan Raju, Z. John Zhang
How to use innovative pricing models in order to improve profitability?