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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

How to take inspiration from the practices of emerging countries to continue to innovate in an increasingly competitive environment?

Author(s): Navi Radjou, Jaideep Prabhu, Simone Ahuja

Publisher: John Wiley & Sons

Date of publication: 2012

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Innovation is one of the major concerns of companies. But how can one continue to innovate in an increasingly competitive environment? The authors of JugaadInnovation assert that Western companies would benefit by taking inspiration from the practices of emerging countries to learn how to innovate better, fasterand less expensively.

Indeed, the expensive and structured innovation processes that have spelled success for many companies are no longer always adapted to the complexity and unpredictability of today’s world. Nowadays, everything moves faster. And there are farmore financial, demographic and technological obstacles than there were just three decadesago. Indeed, many similarities can be drawn between the current context of Western andemerging countries. Hence, Western companies would do well to learn from the innovationmethods used in India, China and Brazil, where everyday challenges drive entrepreneurs toinnovate differently.

The authors propose an approach based on six key principles, illustrated with many localexamples. Among the most intriguing suggestions, for example, is the idea that the obstaclesshould be regarded as a source of inspiration, rather than as a problem. At the same time,the authors encourage readers to transpose these principles at home, using examples of newand ingenious initiatives conducted successfully at Google, 3M, Apple and Nokia.

This book can be read rapidly, and focuses principally on real-life examples. Entrepreneursor executives who want to develop their businesses in today’s difficult world will find itextremely valuable!

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