Uncertainty

Consumers: Brands’ Response to Crisis Influences Loyalty
How the manner in which a company manages a crisis affects (or not) its customers’ loyalty.

What Is Disruptive Innovation?
Clayton M. Christensen, Michael E. Raynor, Rory McDonald
To understand how some innovations go unnoticed until they radically disrupt a market.

The Collaboration Imperative
Ram Nidumolu, Jib Ellison, John Whalen, Erin Billman
Collaboration between different players is often necessary to meet some great current challenges.

Leadership in the Age of Transparency
Christopher Meyer, Julia Kirby
Companies must henceforth assume an increesing broad circle of responsibilities.