Offering
8 Ways to Democratize Experimentation
H.James Wilson, Kevin Desouza
Use Biomimicry to Make Better Products (and Companies)
Andrew Winston
A blog post that shines a light on the power of biomimetic approaches.
Moving Beyond ABM to Account-Based Engagement
Robert Archacki, Phillip Andersen, Scott Rhodes, Basir Mustaghni
10 Principles of Customer Strategy
Thomas Ripsam, Louis Bouquet
How to create value continuously and propose a distinctive customer experience.
Incumbents as attackers: Brand-driven innovation
Jean-Baptiste Coumau, Victor Fabius, Thomas Meyer
How to turn your brand into a driver to expand into new markets.
Making Money from Green Consumerism in the Downturn
"A brief outline of the winning strategies on the ""green"" market."