Offering
7 Surprising Industries Turning to Subscription Business Models
An overview of the newcomers in the subscription sales model, which are sometimes quite unexpected.
Consumers: Brands’ Response to Crisis Influences Loyalty
How the manner in which a company manages a crisis affects (or not) its customers’ loyalty.
From product to customer experience: The new way to launch in pharma
Jan Ascher, Daniel Höglund, Arafat M’lika, Ivan Ostojic, Maxence Vancauwenberghe
How a major pharmaceutical group used personas to redesign its customer experience.
Subscription Business Models Are Great for Some Businesses and Terrible for Others
Robbie Kellman Baxter
What Subscription Business Models Mean for Sales Teams
Andris A. Zoltners, PK Sinha, Sally E. Lorimer
The Art of Work
Thomas H. Davenport, Susan Cantrell, Robert J. Thomas
Anyone here have any bright ideas?
Reinhard Ziegler
To win with innovation - Kill R&D
Charles E. Lucier, Janet D. Torsilieri
Use outside support to improve the company’s chances of developing a revolutionary innovation.
Collaborating With Customer Communities: Lessons From the Lego Group
Yun Mi Antorini, Albert M. Muñiz, Jr., Tormod Askildsen
From the Lego example, some key principles to interact effectively with your customers.