Offering
Capturing the Green Advantage for Consumer Companies
Joe Manget, Catherine Roche, Felix Münnich
"A first-rate report on the increasing demand for ""green"" products."
Innovating within established enterprises
Adapt your innovation strategy to the maturity of the market.
Finding Your Innovation Sweet Spot
Jacob Goldenberg, Roni Horowitz, Amnon Levav, David Mazursky
Discover innovation models allowing you to generate new ideas from your existing products.
Co-opting Customer Competence
C.K. Prahalad, Venkatram Ramaswamy
Digital Ethics: Orientation, Values and Attitudes for a Digital World
An anthology of articles about the ethical challenges brought by digitalization.
More than a feeling: Ten design practices to deliver business value
Benedict Sheppard, John Edson, Garen Kouyoumjian
The necessary changes to create value through Design Thinking.