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Performance measurement

Reinventing Performance Management

Marcus Buckingham, Ashley Goodall

How the Deloitte consulting firm radically transformed its performance management system.

see an introduction to the article

Beyond corporate social responsibility: Integrated external engagement

John Browne, Robin Nuttall

Optimize relationships with external stakeholders.

see an introduction to the article

Quantifying the Impact of Marketing Analytics

Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover

The return on investment of analytical marketing can be clearly demonstrated and can be greatly further improved.

see an introduction to the article

Using marketing analytics to drive superior growth

Rishi Bhandari, Marc Singer, Hiek van der Scheer

The use of analytical marketing enables enterprises to reduce the marketing costs in a drastic manner by focusing their spending on highly cost-effective actions.

see an introduction to the article

Avoiding the quicksand: Ten techniques for more agile corporate resource allocation

Michael Birshan, Marja Engel, Olivier Sibony

Instill more flexibility into resource allocation to better meet the requirements for growth.

see an introduction to the article

Keeping multibusiness companies running smoothly

Brian Worrell, Steve Weiner, Jean-Hugues Monier

The finance directors of General Electric and Unilever expound on the good practices they use to boost the performance of these two great corporations.

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Coming Through When It Matters Most

Heidi K. Gardner

Just when teams should be most innovative and look to the experts, they often prefer play it safe with conventional and sometimes inappropriate solutions.

see an introduction to the article

Dynamic Management: Better decisions in uncertain times

Lowell Bryan

Take effective decisions in a context of uncertainty.

see an introduction to the article

Competing through organizational agility

Donald Sull

Companies must develop their agility in three domains: strategy, resource allocation and operational processes.

see an introduction to the article

The misguided practice of earnings guidance

Peggy Hsieh, Timothy Koller, S. R. Rajan

Overthrow the tyranny of short-term reporting by rebasing communication on the strategic vision.

see an introduction to the article

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