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Beyond corporate social responsibility: Integrated external engagement

Optimize relationships with external stakeholders.

Author(s): John Browne, Robin Nuttall

Publisher: McKinsey

Date of publication: 2013

Read this article on the publisher's website [McKinsey]

This article studies how to integrate the management of relations with external stakeholders more effectively into day-to-day company management. It underlines the increasing importance of actively managing external impact of the business, at all the levels of the company, while providing essential points of reference to accomplish this. A work to be used as a reference resource.

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