Beyond corporate social responsibility: Integrated external engagement
Optimize relationships with external stakeholders.
Author(s): John Browne, Robin Nuttall
Publisher: McKinsey
Date of publication: 2013
Summary
This article studies how to integrate the management of relations with external stakeholders more effectively into day-to-day company management. It underlines the increasing importance of actively managing external impact of the business, at all the levels of the company, while providing essential points of reference to accomplish this. A work to be used as a reference resource.
Synopsis
This article is one of the sources used in Manageris’ synopses:
Combine economic and social performance
In the current economic crisis, social responsibility or environmental performance issues are often relegated to the background. How can businesses turn CSR into a source of strategic innovation and creation of economic value?