Growth
Incumbents as attackers: Brand-driven innovation
Jean-Baptiste Coumau, Victor Fabius, Thomas Meyer
How to turn your brand into a driver to expand into new markets.
Avoiding the quicksand: Ten techniques for more agile corporate resource allocation
Michael Birshan, Marja Engel, Olivier Sibony
Instill more flexibility into resource allocation to better meet the requirements for growth.
The misguided practice of earnings guidance
Peggy Hsieh, Timothy Koller, S. R. Rajan
Overthrow the tyranny of short-term reporting by rebasing communication on the strategic vision.
Measuring long-term performance
Dobbs, Timothy Koller
The limits of using financial indicators to evaluate a company's financial health.