Growth
The Granularity of Growth
Mehrdad Baghai, Sven Smit, Patrick Viguerie
Adopt a very detailed market analysis model to position yourself in promising segments.
Why Your Organization Needs an Innovation Ecosystem
Alexander Osterwalder, Tendayi Viki, Yves Pigneur
The New Globalization: Going Beyond the Rhetoric
Arindam Bhattacharya, Dinesh Khanna, Christoph Schweizer, Aparna Bijapurkar
10 Principles of Customer Strategy
Thomas Ripsam, Louis Bouquet
How to create value continuously and propose a distinctive customer experience.
Finding the Right Path
Laurence Capron, Will Mitchell
A methodical approach to defining an effective resource strategy.