Publications > Themes : Strategy > Competition Competition Sort by relevancedate Introduction to Occasion-Based Marketing A point of view on the application of occasion-based marketing, founded on purchasing situations in the world of consumer goods. see an introduction to the article The Core Competence of the Corporation C.K. Prahalad, Gary Hamel A seminal paper that defines the concept of core competencies and underlines their importance to the strategy. see an introduction to the article page 1 . 2 . 3 . 4 . 5 . 6