Competition
More than a feeling: Ten design practices to deliver business value
Benedict Sheppard, John Edson, Garen Kouyoumjian
The necessary changes to create value through Design Thinking.
Incubators, Accelerators, Venturing, and More
Michael Brigl, Alexander Roos, Florian Schmieg, Drake Watten
Building an Insights Engine
Frank van den Driest, Stan Sthanunathan, Keith Weed
Building a customer knowledge base, centralized and available to all: the Unilever example.
The age of analytics: Competing in a data-driven world
Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, Guru Sethupathy
Incumbents as attackers: Brand-driven innovation
Jean-Baptiste Coumau, Victor Fabius, Thomas Meyer
How to turn your brand into a driver to expand into new markets.
What Is Disruptive Innovation?
Clayton M. Christensen, Michael E. Raynor, Rory McDonald
To understand how some innovations go unnoticed until they radically disrupt a market.