360 Marketing
How Facebook is Delivering Personalization on a Whole New Scale
Can a goldfish show you how to excite your customers?
Fabian Hieronimus
Ten ways to inspire your consumers to lead them to talk about you.
Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]
Eddye Dibar
An article on MRI techniques used in marketing to test advertising campaigns.
Consumers: Brands’ Response to Crisis Influences Loyalty
How the manner in which a company manages a crisis affects (or not) its customers’ loyalty.
Why Companies Do''Innovation Theater'' Instead of Actual Innovation
Steve Blank
Companies must adapt their modes of operation if they want to be able to conduct radical innovation.
From product to customer experience: The new way to launch in pharma
Jan Ascher, Daniel Höglund, Arafat M’lika, Ivan Ostojic, Maxence Vancauwenberghe
How a major pharmaceutical group used personas to redesign its customer experience.