360 Marketing
3 Fixes for your Engagement Measurement Mistakes
Andrew Raso
How can you measure the impact of an influencer marketing campaign? A few traps to avoid.
When is advertising a waste of money?
Eric Almquist, Tamar Dor-Ner
Why Customer Referrals Can Drive Stunning Profits
Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte
A new way to measure word-of-mouth marketing
Jacques Bughin, Jonathan Doogan, Ole Jørgen Vetvik
A methodology for measuring the impact of word of mouth on purchasing decisions.
How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.
Deriving Value From Conversations About Your Brand
Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels
The Basic Social Media Mistakes Companies Still Make
Keith A. Quesenberry
How to take better advantage of social networks in our marketing strategies.