360 Marketing
New Research Shows How Digital Connects Shoppers to Local Stores
How do consumers combine in-store shopping and online searches?
ZMOT: Why It Matters Now More Than Ever
Jim Lecinski
Understand what sources of information influence consumers most.
The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014
Allison Smith
A study of various solutions for listening to consumers on the Internet.
L’impact de l’e-réputation sur le processus d’achat
The results of an opinion poll on the behavior of online buyers.
Why Customer Participation Matters
Omar Merlo, Andreas B. Eisingerich, Seigyoung Auh
How we see it: Three senior executives on the future of marketing
Luke Collins, Tom French, Paul Magill
The Transparent Supply Chain
Steve New
How to make your supply chain as transparent as possible for customers.