Client
Subscription Business Models Are Great for Some Businesses and Terrible for Others
Robbie Kellman Baxter
The age of analytics: Competing in a data-driven world
Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, Guru Sethupathy
Quantifying the Impact of Marketing Analytics
Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover
Marketing the Mercedes way
Une interview d’Ola Källenius, en charge du marketing au sein du comité de direction de Daimler.