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The age of influencer marketing

The age of influencer marketing

As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
292a – Synopsis (8p.) 360 Marketing
Sharpen your sense of politics

Sharpen your sense of politics

We often consider only the downsides of the corporate political game. In reality, it constitutes a dimension that any business leader should master to increase his/her influence and ability to take action. How can you develop this essential leadership lever?
287a – Synopsis (8p.) Influence
Networking: a competency that needs developing

Networking: a competency that needs developing

A good network is a recognized factor of professional success. To develop it, an approach that is methodical and targeted is more productive than one that is empirical. How can you build a useful network without incommensurate effort?
273a – Synopsis (8p.) Influence
Develop charisma and presence

Develop charisma and presence

Self-confidence is indispensable to inspiring trust. But it is seriously challenged by the daily life of organizations… How can you be seen as more credible, more authentic and more convincing?
255a – Synopsis (8p.) Influence
Cultivate your charisma

Cultivate your charisma

Charisma essentially stems from our ability to communicate beyond words—through our posture, gestures, eye contact, etc. How can we develop this key factor of influence?
239b – Synopsis (8p.) Influence
The art of the pitch

The art of the pitch

The ability to sell your ideas and projects is a key success factor. But how can you capture the attention of your audience? Beyond the mastery of argumentation, discover the fundamentals of effective pitches.
234b – Synopsis (8p.) Influence
Cultivate and maintain your network

Cultivate and maintain your network

Networks can be a real performance driver if they are carefully cultivated and maintained. Building an effective network hence requires methodical efforts that anyone can undertake.
226a – Synopsis (8p.) Influence
The narrative leader

The narrative leader

Presenting purely rational arguments is not enough to influence people on a sustainable basis. How to use storytelling to develop your influence?
187b – Synopsis (8p.) Influence
Leadership beyond words

Leadership beyond words

How to be a persuasive leader? By mastering your body language, which is a more powerful vector of communication than words.
176b – Synopsis (8p.) Influence
Leadership speeches that work

Leadership speeches that work

How can you assert leadership in the art of oratory? Speakers must recognize that emotions play an essential role, in addition to logical arguments.
157b – Synopsis (8p.) Influence
Cultivate social networks

Cultivate social networks

Networking is an effective driver to break down organizational silos. How to build your own network and encourage your subordinates to do so as well?
139a – Synopsis (8p.) Transversality
The unsuspected power of words

The unsuspected power of words

Although we often wield words without really paying attention to them, we can also deploy them in a more deliberate manner. How can we lean on recent advances in the field of linguistics to use the keywords that have the ability to open doors?
332a – Synopsis (8 p.) Communication
Adapting your persuasion strategy to your interlocutor’s decision-making style

Adapting your persuasion strategy to your interlocutor’s decision-making style

Strengthening our powers of persuasion by adapting to our interlocutor.
329b – A look at the news (2 p.) Persuasion
Three sources of misunderstanding to overcome for better communicating

Three sources of misunderstanding to overcome for better communicating

Developing the quality of your communication by avoiding misunderstandings.
325b – A look at the news (2 p.) Communication
Social intelligence in the age of remote relationships

Social intelligence in the age of remote relationships

How to develop our interpersonal skills?
322b – A look at the news (2 p.) Interpersonal Development
Mutual support, a lever of leadership

Mutual support, a lever of leadership

In the age of collaborative work, helping others is a key way to increase your influence. Yet, you need to know how to judiciously target this help. How can you develop your ability to help efficiently?
302b – Synopsis (8p.) Cohesion
Assert your professional identity

Assert your professional identity

Nowadays, as career paths are rarely linear, professionals must actively manage their career. How can you define your professional identity, make it evolve over time and communicate it with authenticity?
298b – Synopsis (8p.) Persuasion
Do you make a good impression?

Do you make a good impression?

We do not all have the same innate level of charisma. Yet, we can identify the factors that influence the perception others have of us. How can we take advantage of this to ensure we make a good impression?
270a – Synopsis (8p.) Persuasion
Grab attention… and keep it!

Grab attention… and keep it!

In the era of infobesity and chronic distraction, how can you grab your audience's attention and retain it over time? Understanding the psychological and cognitive underpinnings of attention is invaluable to achieve this goal.
249b – Synopsis (8p.) Communication
Work on your authority

Work on your authority

If the focus is today on cooperation, autority still remains an essential ingredient of performance. How can you develop your power and leadership to maximize the value you bring to the organization?
226b – Synopsis (8p.) Assertivity
Leader 2.0

Leader 2.0

The information revolution affects more than processes; it also changes people. How can you adapt management to this new environment?
209a – Synopsis (8p.) Shared Leadership
Becoming a top executive: a change in perspective

Becoming a top executive: a change in perspective

When taking on a top management position, executives must realize that they need to change their mindset accordingly.
163a – Synopsis (8p.) Leader's Positioning
Identifying and thwarting manipulation

Identifying and thwarting manipulation

Understanding the mechanics of manipulation to better protect ourselves from it.
321b – A look at the news (2 p.) Personal Effectiveness
Three pillars of trust

Three pillars of trust

Trust rests upon a delicate equilibrium. What conditions must you assemble to maintain it?
319b – A look at the news (2 p.) Trust
Gaining in eloquence

Gaining in eloquence

Presenting ideas verbally is never an easy task. Beyond solid arguments, speaking the right way is necessary to catch an audience's attention, and push them to take action. How can you maximize the impact of your spoken message?  
269a – Synopsis (8p.) Persuasion
Adaptive leadership, a key to sustainable performance

Adaptive leadership, a key to sustainable performance

There is no magic formula in management. It's the ability to adapt that makes the difference. How to adjust one's management style to the demands of the situation?
207b – Synopsis (8p.) Management Styles
Grasp the invisible dynamics of the organization

Grasp the invisible dynamics of the organization

Organizations often have a life of their own, whatever the efforts of their leaders to control it. How can you decode organizational dynamics to better influence them?
204b – Synopsis (8p.) Change Management
Self-confidence: a professional quality to be developed

Self-confidence: a professional quality to be developed

Self-confidence is a quality in the workplace, as it helps people build constructive relationships, dare to take risks, etc. So, how to develop and actively maintain your self-assurance?
164b – Synopsis (8p.) Assertivity