Collective Performance

A/B Testing and the Benefits of an Experimentation Culture

Wyatt Jenkins

The wealth of data available nowadays is a valuable asset—provided we know how to exploit them through methodical experimentation processes.

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8 Ways to Democratize Experimentation

H.James Wilson, Kevin Desouza

Familiarize employees with experimentation techniques.

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Big data: The next frontier for innovation, competition, and productivity

This report analyzes the potential impact of Big Data in five spheres of activity: healthcare, public service, retail distribution, production, and geolocation services.

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A Step-by-Step Guide to Smart Business Experiments

Eric T. Anderson, Duncan Simester

Concrete advice to conduct experimentations that are rapid, effective and rich in learnings. 

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How to Change a Culture: Lessons from NUMMI

John Shook

Feedback on the radical transformation of the GM Fremont manufacturing plant during the joint-venture with Toyota.

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How to Design Smart Business Experiments

Thomas H. Davenport

Methodological principles of productive experimentation.

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The Checklist

Atul Gawande

The considerable impact of introducing checklists in intensive care units in the U.S.

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The Power of the Prototyping Mind-Set

Robert I. Sutton

An example of using successive prototypes to launch a web company.

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From push to pull: The next frontier of innovation

John Seely Brown, John Hagel III

A new, more flexible approach to mobilize relevant resources which has proven effective not only to manage production and supply, but also to design and market products and services and even recruit talent.

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The hard work of failure analysis

Advice on developing the organization's ability to analyze failure.

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