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We must take change by the hand or rest assuredly, change will take us by the throat.Winston Churchill

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From push to pull: The next frontier of innovation

A new, more flexible approach to mobilize relevant resources which has proven effective not only to manage production and supply, but also to design and market products and services and even recruit talent.

Author(s): John Seely Brown, John Hagel III

Publisher: McKinsey Quarterly

Date of publication: 2005

See this article on the publisher’s site [McKinsey&Company]


"Ever since mass production was invented, companies have rivaled one another to satisfy an obsessive need to optimize production. With this mindset, they naturally developed systems to ""push"" their resources towards where the greatest demand was predicted. However, these rigid and standardized systems prevent businesses from experimenting, improvising and learning at the speed necessary in today’s fast-changing world. A new, more flexible approach to mobilize relevant resources is thus coming to light. This approach has proven effective not only to manage production and supply, but also to design and market products and services and even recruit talent. This is a theory worth of being tracked and tested."

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