Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
DRH 3.0 – Face aux défis du numérique [HRM 3.0—Facing the digital challenges]
Pascal Nicaud, Karim Chérif
Absolute Value
Itamar Simonson, Emanuel Rosen
Move from mass marketing to dialogue-based marketing to respond to new consumer behaviors.
La Révolution Big Data
Jean-Charles Cointot, Yves Eychenne
An overview of all possible uses of Big Data and of the most value-creating opportunities.
The Outsiders
William N. Thorndike, Jr.
How do some leaders achieve exceptional results while acting the opposite of the dominant models?
Smart Pricing
Jagmohan Raju, Z. John Zhang
How to use innovative pricing models in order to improve profitability?
The Language of Trust
Michael Maslansky, Scott West, Gary DeMoss, David Saylor
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