Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis
Building an Insights Engine
Frank van den Driest, Stan Sthanunathan, Keith Weed
Building a customer knowledge base, centralized and available to all: the Unilever example.
ZMOT: Why It Matters Now More Than Ever
Jim Lecinski
Understand what sources of information influence consumers most.
Learn More by Asking Fewer Questions
Michael Schrage
The author recommends asking no more than five questions in a survey to ensure reliable responses.
Observation éthologique du consommateur dans une grande surface d’articles de sport
Jean-Pierre Lacour
In-store customer observations can help overcome many biases linked to declarative surveys.