Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
The age of analytics: Competing in a data-driven world
Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, Guru Sethupathy
10 Principles of Customer Strategy
Thomas Ripsam, Louis Bouquet
How to create value continuously and propose a distinctive customer experience.
Mastering digital marketing
David Edelman, Luke Collins
How can you take advantage of the rise of digital marketing?
New Research Shows How Digital Connects Shoppers to Local Stores
How do consumers combine in-store shopping and online searches?
The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014
Allison Smith
A study of various solutions for listening to consumers on the Internet.
Why Customer Participation Matters
Omar Merlo, Andreas B. Eisingerich, Seigyoung Auh
The chemistry of enthusiasm
Domenico Azzarello, Frédéric Debruyne, Ludovica Mottura
Recognize the impact of individual front-line employee contributions on customer satisfaction.