Sales
Subscription Business Models Are Great for Some Businesses and Terrible for Others
Robbie Kellman Baxter
ZMOT: Why It Matters Now More Than Ever
Jim Lecinski
Understand what sources of information influence consumers most.
How Facebook is Delivering Personalization on a Whole New Scale
The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014
Allison Smith
A study of various solutions for listening to consumers on the Internet.
How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.
3 Fixes for your Engagement Measurement Mistakes
Andrew Raso
How can you measure the impact of an influencer marketing campaign? A few traps to avoid.
Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]
Eddye Dibar
An article on MRI techniques used in marketing to test advertising campaigns.