Sales
When CEOs Make Sales Calls
Noel Capon, Christoph Senn
Under what conditions can leaders play an effective role in the development of strategic accounts?
Moving Beyond ABM to Account-Based Engagement
Robert Archacki, Phillip Andersen, Scott Rhodes, Basir Mustaghni
US B2B decision-maker response to COVID-19 crisis
Liz Harrison, Jennifer Stanley
What seems to have lastingly changed in B2B purchasing processes and decisions.
The B2B digital inflection point: How sales have changed during COVID-19
Ryan Gavin, Liz Harrison, Candace Lun Plotkin, Dennis Spillecke, Jennifer Stanley
Future of Sales 2025: Why B2B Sales Needs a Digital-First Approach
Kelly Blum
Building a Better B2B Demand Center
Phillip Andersen, Robert Archacki, Basir Mustaghni, Neri Conti
Concrete advice to put in place a highly performant Demand Center.
New Research Shows How Digital Connects Shoppers to Local Stores
How do consumers combine in-store shopping and online searches?