Competing in the Age of AI

Albeit everyone talks about artificial intelligence, its implications for business organizations often still remain vague. This very impressive book brings clarity to the topic. Both theoretical and practical, it explores AI from the perspective of a business executive. It analyzes the new rules of the competitive game in the age of AI and describes the changes that must be implemented if we want to be in a position to use the full power of the technology. Based on an in-depth analysis of companies that have positioned AI at the heart of their strategy, such as Amazon, Microsoft and Alibaba, it highlights what the new forms of value creation are and the conditions to take advantage of them. It also analyzes numerous examples of competitive shocks between conventional organizations and companies that have engaged—or started to engage—with AI. It helps foresee the importance of the changes to come in the structuration of markets and comprehend the types of offerings bound to develop.

An immediate must-read.