Digitalization
Oracles
Donald N. Thompson
How do the predictive markets work? And how to make them success factors?
The Power of Habit
Charles Duhigg
How do habits work and how can one rely on them to initiate good practices in the business?
Vos idées changent tout ! [Your ideas make all the difference]
Isaac Getz, Alan G. Robinson
Through a variety of examples, a review of the best practices in idea management in Europe.
Lateral Marketing
Philip Kotler, Fernando Trias de Bes
Use lateral thinking to generate ideas for breakthrough innovations.