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Creative destruction

Creative destruction

The natural proclivity to focus on business continuity can actually hobble corporate performance. Instead, the authors encourage managers to take inspiration from the venture capital model.

Author(s): Richard Foster & Sarah Kaplan

Publisher: Currency Doubleday

Date of publication: 2001

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Creative Destruction"" shows that only a tiny fraction of companies manage to surpass market performance over the long term. The McKinsey consultant authors offer valuable advice on how companies can correct that, by learning from the venture capital model how to break with the status quo instead of primarily seeking continuity.