Customer Relationship
Le Design Thinking par la pratique
Florence Mathieu, Véronique Hillen
The application of Design Thinking, described in detail through the case study of the Lapeyre brand.
Pay Attention
Ann Thomas, Jill Applegate
Better understand how to satisfy customers by listening to them and putting oneself in their place.
Start With Why
Simon Sinek
Identify your company's raison d'être and rely on it to ensure its long-term performance.