Customer Relationship
Customer Relationship Management
Stan Maklan, Simon Knox, Lynette Ryals, Joe Peppard, Adrian Payne
The Context Marketing Revolution
Mathew Sweezey
How to develop influencer marketing to deal with the new order created by the digital revolution.
The Customer Success Economy
Nick Mehta, Allison Pickens
Putting customer satisfaction at the heart of the company strategy.
The Power of Moments
Chip Heath, Dan Heath
How can you provide your clients or staff with unforgettable moments?
The Analytical Marketer
Adele Sweetwood
How can you manage the transformation towards analytical marketing of your marketing department?
Les 7 conditions pour satisfaire et fidéliser ses clients (in french)
Georges Chétochine
How to manage customer interactions in order to avoid customer frustrations.