Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
How we see it: Three senior executives on the future of marketing
Luke Collins, Tom French, Paul Magill
A new way to measure word-of-mouth marketing
Jacques Bughin, Jonathan Doogan, Ole Jørgen Vetvik
A methodology for measuring the impact of word of mouth on purchasing decisions.
Silo Busting: How to Execute on the Promise of Customer Focus
Ranjay Gulati
When customer focus becomes a key driver for breaking down organizational silos.
Developing First-Level Leaders
Andreas Priestland, Robert Hanig
How can you ensure that your front-line managers feel fully concerned and engaged?