Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Marketing the Mercedes way
An interview of Ola Källenius, who is in charge of marketing within Daimler’s executive committee.
Industrial Internet Insights Report for 2015
A study conducted by GE and Accenture on the impact of Big Data on industrial strategy.
L’impact de l’e-réputation sur le processus d’achat
The results of an opinion poll on the behavior of online buyers.
Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]
Eddye Dibar
An article on MRI techniques used in marketing to test advertising campaigns.
Collaborating With Customer Communities: Lessons From the Lego Group
Yun Mi Antorini, Albert M. Muñiz, Jr., Tormod Askildsen
From the Lego example, some key principles to interact effectively with your customers.
What Experience Would You Like with That?
Theodore Kinni
Consider the entire consumer experience to profoundly impact customers.