The Antidote to Mismanaged CRM Initiatives
The need for a strategic approach to CRM.
Author(s): Carlos Costa, Miki Tsusaka, Nicholas Keuper , Christophe Duthoit, Kate Sayre
Publisher: The Boston Consulting Group
Date of publication: 2001
The need for a strategic approach to CRM.
Author(s): Carlos Costa, Miki Tsusaka, Nicholas Keuper , Christophe Duthoit, Kate Sayre
Publisher: The Boston Consulting Group
Date of publication: 2001