How to rescue CRM
How to rescue a CRM program that is about to fail?
Author(s): Manuel Ebner, Arthur Hu, Daniel Levitt, Jim McCrory
Publisher: McKinsey Quarterly
Date of publication: 2002
See this article on the publisher’s site [McKinsey&Company]
How to rescue a CRM program that is about to fail?
Author(s): Manuel Ebner, Arthur Hu, Daniel Levitt, Jim McCrory
Publisher: McKinsey Quarterly
Date of publication: 2002
See this article on the publisher’s site [McKinsey&Company]