Marketing Strategy

The Moment of Clarity

Christian Madsbjerg, Mikkel B. Rasmussen

Mix Big Data and observational techniques taken from the social sciences to get a better grasp of the evolution of customer expectation and needs.

see an introduction to the book

The Apple Experience

Carmine Gallo

The best practices implemented in Apple Stores to create an outstanding customer experience.

see an introduction to the book

Consumer.ology

Philip Graves

How can you know your customers better? Rather than questioning them, the author recommends observing them in real-life situations.

see an introduction to the book

Start With Why

Simon Sinek

Identify your company's raison d'être and rely on it to ensure its long-term performance.

see an introduction to the book