Offering

The dawn of marketing’s new golden age

Jonathan Gordon, Jesko Perrey

Gain a better understanding of new marketing science trends and the central role that they can play in business growth.

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How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO

Adi Ignatius

How PepsiCo relied on Design Thinking to become (again) an innovative company focused on its clients.

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Design Thinking Comes of Age

John Kolko

An article that sums up the principles of a Design Thinking culture and offers a few ways to conduct a company transformation.

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Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]

Eddye Dibar

An article on MRI techniques used in marketing to test advertising campaigns.

see an introduction to the article