Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
Buy-In
John P. Kotter, Lorne A. Whitehead
How can opposition be seen as an opportunity to unite the majority around a project?
Chief Culture Officer
Grant McCracken
A vibrant plea for integrating culture into business strategy.
Owning Up
Ram Charan
The author reviews a number of the fundamental principles that keep boards operating smoothly.
Start With Why
Simon Sinek
Identify your company's raison d'être and rely on it to ensure its long-term performance.
The Complexity Crisis
John L. Mariotti
How to limit the level of complexity of a business and the corresponding costs?
The CEO, Chief Engagement Officer
John Smythe
The New Rules of Marketing and PR
David Meerman Scott
A book that will help you become familiar with the new direct marketing technologies.
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