Publications > Themes : Innovation
Innovation
What choices to to make so that information systems support the performance of the organization? How to better lead these projects?
Moving Beyond ABM to Account-Based Engagement
Robert Archacki, Phillip Andersen, Scott Rhodes, Basir Mustaghni
Building a Better B2B Demand Center
Phillip Andersen, Robert Archacki, Basir Mustaghni, Neri Conti
Concrete advice to put in place a highly performant Demand Center.
How blockchains could change the world
Don Tapscott, Rik Kirkland
An instructive and enlightening interview, even if Don Tapscott’s enthusiasm needs to be tempered.
A Strategist’s Guide to Blockchain
John Plansky, Tim O’Donnell, Kimberly Richards
Four steps to initiate reflection on your blockchain strategy.
Managing Your Mission-Critical Knowledge
Martin Ihrig, Ian MacMillan
Manage in a differentiated manner the explicit and tacit knowledge held by the organization.
Quantifying the Impact of Marketing Analytics
Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover
Marketing the Mercedes way
An interview of Ola Källenius, who is in charge of marketing within Daimler’s executive committee.