Sales

Neuromanagement

Robert Branche

An enlightening parallel between cognitive sciences and the functioning of complex organizations.

see an introduction to the book

Stopwatch Marketing

John Rosen , AnnaMaria Turano

How an intimate knowledge of how your customers make decisions can serve as a marketing strategy guide.

see an introduction to the book

Du management au marketing des services [From Management to Marketing Services]

Benoît Meyronin , Charles Ditandy

How can high service quality enhance the buying experience?

see an introduction to the book

The Context Marketing Revolution

Mathew Sweezey

How to develop influencer marketing to deal with the new order created by the digital revolution.

see an introduction to the book

The Customer Success Economy

Nick Mehta, Allison Pickens

Putting customer satisfaction at the heart of the company strategy.

see an introduction to the book

Talk Triggers

Jay Baer, Daniel Lemin

How to foster and steer word of mouth.

see an introduction to the book

Decoded

Phil Barden

How can we alter our marketing practices by taking into account the major role of subconscious?

see an introduction to the book

Predictably Irrational

Dan Ariely

Written by an expert in behavioral economics, this books shows that consumer decisions, although partly irrational, are nonetheless largely based on recurring schemes.

see an introduction to the book

To Sell is Human

Daniel H. Pink

How can you sucessfully sell your ideas in a context of open acess to information?

see an introduction to the book

Judgment on the Front Line

Chris DeRose, Noel M. Tichy

Develop the customer orientation of front-line employees by letting them exercise their judgment.

see an introduction to the book