Publications > Themes : Human Resources > Recruitment and Retention Recruitment and Retention Sort by relevancedate Six Components of a Great Corporate Culture John Coleman This article presents the six main components of a strong company culture—factors to identify and analyze before any project to change or reinforce the culture. see an introduction to the article Your Employees Don't ''Get'' Your Brand John H. Fleming, Dan Witters This Gallup survey draws attention to the gap between the companies' brand promise and how employees perceive it. see an introduction to the article page 1 . 2 . 3