Technology
The Whuffie Factor
Tara Hunt
How to take advantage of Web 2.0 to build new relationships with your customers.
Que vaut une idée ? (in french)
Marc Halévy
How the intangible economy questions the rules of our economic landscape.
Groundswell
Charlene Li, Josh Bernoff
Make the most of the new consumer behaviors induced by the social networks’ emergence.
Les Réseaux Sociaux (in french)
Alain Lefebvre
An overview of today’s social networks and the changes they trigger.
Rethinking Competitive Advantage: New Rules for the Digital Age
Ram Charan
Draw inspiration from digital pioneers to find new new levers to create value.
Tools and Weapons
Brad Smith, Carol Ann Browne
A Microsoft leader reviews the ethical challenges raised by global digitalization.
Work’n Roll
Edouard Cambier
Of what use will be the offices of the future—and what will they look like?
The Context Marketing Revolution
Mathew Sweezey
How to develop influencer marketing to deal with the new order created by the digital revolution.
Experimentation Works
Stefan H. Thomke
Massively experimenting in a rigorous manner to develop your innovation capacity.