Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
10 Principles of Customer Strategy
Thomas Ripsam, Louis Bouquet
How to create value continuously and propose a distinctive customer experience.
7 Surprising Industries Turning to Subscription Business Models
An overview of the newcomers in the subscription sales model, which are sometimes quite unexpected.
From product to customer experience: The new way to launch in pharma
Jan Ascher, Daniel Höglund, Arafat M’lika, Ivan Ostojic, Maxence Vancauwenberghe
How a major pharmaceutical group used personas to redesign its customer experience.
Subscription Business Models Are Great for Some Businesses and Terrible for Others
Robbie Kellman Baxter
Developing a customer-experience vision
Brooke Boyarsky, Will Enger, Ron Ritter
A thorough case study: transforming customer experience in an American airport.