Manager-coach

How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.

Making Jokes During a Presentation Helps Men But Hurts Women
Jonathan Evans, Jerel Slaughter, Aleksander Ellis, Jessi Rivin

To Win Support for Your Idea, Think Like a Marketer
Leslie Zane
Getting inspiration from marketing principles to better sell your ideas.

Deriving Value From Conversations About Your Brand
Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels

The Basic Social Media Mistakes Companies Still Make
Keith A. Quesenberry
How to take better advantage of social networks in our marketing strategies.