Manager-coach

Building an organized process for strategy communication

David P. Norton, James Coffey

Four main steps to defining an effective strategic communication process.

see an introduction to the article

Strategic stories: how 3M is rewriting business planning

Gordon Shaw, Robert Brown, Philip Bromiley

3M's experience with communicating its strategy as a story.

see an introduction to the article

To Build a Winning Team: An Interview with Head Coach Bill Walsh

Richard Rapaport

Bill Walsh, the emblematic coach of the NFL’s San Francisco 49ers, who he thrice led to Super Bowl victory, draws a parallel between the day-to-day of sports team coaches and that of corporate executives.

see an introduction to the article

Effective Digital Transformation Depends on a Shared Language

David C. Hay, Thomas C. Redman, C. Lwanga Yonke, John A. Zachman

On the importance of breaking down a company’s silos to achieve a successful digital transformation—starting with the adoption of a common language.

see an introduction to the article

What Do People Really Believe About Climate Change?

Gretchen Gavett

An interview with Anthony Leiserowitz, Director of the Yale Program on Climate Change Communication: how perceptions of climate change evolve, and how to communicate while taking into account the differences in sensitivity about this topic.

see an introduction to the article

How to Get Others to Adopt Your Recommendation

Nancy Duarte

Advice to adapt your approach strategy according to your counterparts’ status: peers, superiors, leaders, large audience.

see an introduction to the article

Using Digital Communication to Drive Digital Change

Patti Sanchez

Relying on digital tools to support change.

see an introduction to the article

’'If You Understand How the Brain Works, You Can Reach Anyone’’

Alison Beard

We can identify what hormonal system is dominant in our brain and in those of our colleagues. This helps us operate and interact better.

see an introduction to the article

The Best Data Storytellers Aren’t Always the Numbers People

Alexandra Samuel

An article that reminds us of one of the basic rules of storytelling: the starting point is always the audience! It also invites us to apply this same requirement when manipulating data: just because we are speaking in numbers doesn’t make it any more acceptable to forget to personalize our...

see an introduction to the article

L’entreprise libérée, entre communication et imposture

François Geuze

[The liberated company, between communication and deception] An article that illustrates the criticisms made of the liberated company model and questions its limits. 

see an introduction to the article