Using Digital Communication to Drive Digital Change
Relying on digital tools to support change.
Author(s): Patti Sanchez
Publisher: MIT Sloan Management Review
Date of publication: 2018
Most change leaders know how important it is to communicate frequently throughout their initiative. But they tend to structure their communication plans around key milestones: the project launch, pilot completion, start of deployment, and so forth. This leads to teams often feeling left alone with their questions and doubts in the intervals between milestones. Another approach, according to the author of this article, consists of relying more heavily on digital solutions. These can enable continuous communication and, more importantly, one that is bidirectional—with the teams now able to give continuous feedback on the transformation, which gives it a greater chance of success.
This article is one of the sources used in Manageris’ synopses: