Using Digital Communication to Drive Digital Change

Using Digital Communication to Drive Digital Change

Relying on digital tools to support change.

Author(s): Patti Sanchez

Publisher: MIT Sloan Management Review

Date of publication: 2018

Read this article on the publisher's website [MIT Sloan]


Most change leaders know how important it is to communicate frequently throughout their initiative. But they tend to structure their communication plans around key milestones: the project launch, pilot completion, start of deployment, and so forth. This leads to teams often feeling left alone with their questions and doubts in the intervals between milestones. Another approach, according to the author of this article, consists of relying more heavily on digital solutions. These can enable continuous communication and, more importantly, one that is bidirectional—with the teams now able to give continuous feedback on the transformation, which gives it a greater chance of success.