Brand
The Apple Experience
Carmine Gallo
The best practices implemented in Apple Stores to create an outstanding customer experience.
Start With Why
Simon Sinek
Identify your company's raison d'être and rely on it to ensure its long-term performance.
Manager les situations difficiles [Managing delicate situations]
Emmanuelle Tran Thanh Tam, Tea Lucas de Pesloüan
Winning attitudes to cope effectively with crisis situations.
Corporate Diplomacy
Ulrich Steger
How to optimize your relations with NGOs to minimize the risk of coming under attack?
The Power of Moments
Chip Heath, Dan Heath
How can you provide your clients or staff with unforgettable moments?
Absolute Value
Itamar Simonson, Emanuel Rosen
Move from mass marketing to dialogue-based marketing to respond to new consumer behaviors.
The Whuffie Factor
Tara Hunt
How to take advantage of Web 2.0 to build new relationships with your customers.
Que vaut une idée ? (in french)
Marc Halévy
How the intangible economy questions the rules of our economic landscape.
Groundswell
Charlene Li, Josh Bernoff
Make the most of the new consumer behaviors induced by the social networks’ emergence.