Brand
Manager par la marque [Management by Brand]
Jean-Baptiste Coumau, Jean-François Gagne, Emmanuel Josserand
Brand Failures
Matt Haig
An analysis of some of the biggest failures encountered by world-famous brands.
Building the Brand-Driven Business
Scott M. Davis, Michael Dunn
Brand Leadership
Erich Joachimsthaler, David A. Aaker
The Context Marketing Revolution
Mathew Sweezey
How to develop influencer marketing to deal with the new order created by the digital revolution.