« Des idées originales et de bon sens »

« Abonné à Manageris depuis plusieurs années, je trouve dans ces synthèses des idées parfois originales, que j’adapte pour les expérimenter, parfois de bon sens, qu’il est bon de remettre en visibilité. »Sylvain Noailly, Vice-Président, Marketing & Business Development, Rossignol

vous êtes ici : accueil > nos publications > collections thématiques > The Marketing Director's collection

Efficacité personnelle

Management d'équipes

Organisation et changement

Ressources humaines

Finance et pilotage

Systèmes d'information

Performance opérationnelle

Entreprise citoyenne

¬ Voir nos synthèses

¬ Télécharger l'index 2020

COLLECTIONS THÉMATIQUES

990 € HT
au lieu de 1400 € HT
(prix de vente/n°) soit -30%

The Marketing Director's collection

What strategy to adopt to address new customer expectations? How to distinguish yourself with innovative offerings and excellent customer service? The 20 most relevant Manageris synopses on this topic.

Notre sélection thématique de 20 synthèses

The new era of analytical marketing

The new era of analytical marketing

The recent technological disruptions have deeply modified the value creation methods in the enterprise. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?

voir les messages essentiels

The future of marketing

The future of marketing

The Internet has dramatically changed the way consumers make buying decisions. In the age of the web consumer, what are the new influence drivers marketing can use?

voir les messages essentiels

Big Data: Making the most of the revolution

Big Data: Making the most of the revolution

Beyond the capacity to process gigantic volumes of data, Big Data creates opportunities that are still largely untapped. How can you take advantage of this huge field of innovation?

voir les messages essentiels

Creating value in an interconnected world

Creating value in an interconnected world

In an unpredictable environment, the key to agility is not necessarily possessing proprietary resources, but being able to mobilize those required when needed.

voir les messages essentiels

Keeping up with the Times

Keeping up with the Times

In addition to specific shifts in customer expectations, technology, etc., how to integrate cultural shifts that affect the company's strategic environment?

voir les messages essentiels

Really know your customers

Really know your customers

Surveys conducted by companies to know their customers better often result in failures in launching or improving their products and services. How can you make customer surveys more reliable?

voir les messages essentiels

Habit marketing

Habit marketing

Rather than trying to respond to clearly identified customer needs, companies may do better by working to become part of their routine.

voir les messages essentiels

Subconscious roots of purchasing decisions

Subconscious roots of purchasing decisions

We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?

voir les messages essentiels

Use collective common sense to make more accurate forecasts

Use collective common sense to make more accurate forecasts

The “wisdom of crowds” turns out to be infinitely more reliable than individual good sense, and even expert predictions. How to gather and capitalize on employees’ collective perception of company stakes?

voir les messages essentiels

Differentiate yourself in saturated markets

Differentiate yourself in saturated markets

On saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?

voir les messages essentiels

Strengthen the appeal of your new products

Strengthen the appeal of your new products

Convincing consumers to change their routine and try something new is not easy! Yet, some new products and services manage to become blockbusters. What fixations guide those who have accomplished this feat?

voir les messages essentiels

Adopting innovations developed outside your organization

Adopting innovations developed outside your organization

Innovation is influenced by fashion trends. Lucidity, strategic thinking and rigorous analysis are valuable assets to avoid wasting a lot of time and energy.

voir les messages essentiels

Innovate through experimentation

Innovate through experimentation

Experimentation is a powerful innovation accelerator which, due to the digital revolution, is much more affordable than ever. But old reflexes are hard to forget. How can one help people acquire the reflex to test their ideas concretely?

voir les messages essentiels

Take inspiration from agile project management methods

Take inspiration from agile project management methods

Well-suited to complex environments, so-called “agile” project management methods are increasingly popular. What are the conditions required to reap the full benefits of the agile approach?

voir les messages essentiels

What is the best approach to using social networks?

What is the best approach to using social networks?

Social networks offer new perspectives in marketing approaches. How to fully tap these opportunities to really get value from them?

voir les messages essentiels

Create buzz around your offering

Create buzz around your offering

Buzz has always existed, but this phenomenon is amplified today due to social networks. In light of recent studies, what are the key actions to support word of mouth around an offering?

voir les messages essentiels

The art of the pitch

The art of the pitch

The ability to sell your ideas and projects is a key success factor. But how can you capture the attention of your audience? Beyond the mastery of argumentation, discover the fundamentals of effective pitches.

voir les messages essentiels

Collaborate with your customers

Collaborate with your customers

While the digital revolution has given consumers the possibility to involve themselves in the life of companies, very few businesses actually take advantage of this opportunity. How can you transform your consumers into elite partners?

voir les messages essentiels

Support customer orientation in the field

Support customer orientation in the field

The least qualified employees are often the ones in direct contact with customers—with a major impact on the perceived quality of service. How can you develop customer satisfaction through the engagement of your front-line employees?

voir les messages essentiels

Turn your customers into brand ambassadors

Some firms manage to rely on service excellence to turn their customers into ambassadors for their products and services. How to make customer experience a key success factor?

voir les messages essentiels

Nous contacter

¬ mot de passe oublié ?

¬ Découvrez 2 synthèses Manageris

¬ Restez à la pointe du management

¬ Recevez notre newsletter mensuelle

PRESTATIONS

Vous souhaitez en savoir plus sur nos prestations de transformation de la culture managériale ?

Voir nos prestations

QUIZ

Un leader doit savoir raconter des histoires.

vrai faux