Offering
The Design of Business
Roger Martin
How can you improve your ability to imagine breakthrough solutions?
Dealing With Darwin
Geoffrey A. Moore
A complete overview of the strategic objectives of innovation.
Simplicity Marketing
Steven M. Cristol, Peter Sealey
The Innovator's Dilemma
Clayton M. Christensen
Understand the dynamics by which some innovations lead to the downfall of market leaders.
Alternatives marketing
Véronique Cova, Bernard Cova
Become aware of the return of the community and discover tribal marketing.
Competing in the Age of AI
Marco Iansiti, Karim R. Lakhani
How to take advantage of the opportunities created by artificial intelligence.
The Customer Success Economy
Nick Mehta, Allison Pickens
Putting customer satisfaction at the heart of the company strategy.