Offering
The Forever Transaction
Robbie Kellman Baxter
How to rely on the subscription model to develop and gain in profitability.
L'approche Qualité Perçue [The Perceived Quality Approach]
Jean-Louis Giordano
How to make perceived quality a top priority in the organization?
Lateral Marketing
Philip Kotler, Fernando Trias de Bes
Use lateral thinking to generate ideas for breakthrough innovations.
Le Design Thinking par la pratique
Florence Mathieu, Véronique Hillen
The application of Design Thinking, described in detail through the case study of the Lapeyre brand.
Makers: the New Industrial Revolution
Chris Anderson
How the democratization of 3D printers can open the doors on a new industrial revolution.
The Idea Hunter: How to Find the Best Ideas and Make them Happen
Andy Boynton, Bill Fischer
What are the main qualities to raise new ideas and to make them concrete?