Offering

Innovation for the Fatigued

Alf Rehn

Staff members with strong autonomy are more likely to get mobilized around innovation.

see an introduction to the book

#Sobériser : Innover pour un monde durable

Fondation Nationale Entreprise et Performance

A word tour of initiatives that aim at creating a more sustainable society.

see an introduction to the book

Talk Triggers

Jay Baer, Daniel Lemin

How to foster and steer word of mouth.

see an introduction to the book

The Moment of Clarity

Christian Madsbjerg, Mikkel B. Rasmussen

Mix Big Data and observational techniques taken from the social sciences to get a better grasp of the evolution of customer expectation and needs.

see an introduction to the book

Decoded

Phil Barden

How can we alter our marketing practices by taking into account the major role of subconscious?

see an introduction to the book

Predictably Irrational

Dan Ariely

Written by an expert in behavioral economics, this books shows that consumer decisions, although partly irrational, are nonetheless largely based on recurring schemes.

see an introduction to the book

The Apple Experience

Carmine Gallo

The best practices implemented in Apple Stores to create an outstanding customer experience.

see an introduction to the book

Consumer.ology

Philip Graves

How can you know your customers better? Rather than questioning them, the author recommends observing them in real-life situations.

see an introduction to the book